Hi, my name is Rens. I am a designer.
I believe in designing with the concept in mind.
It’s never just about pixel perfect or print proof design.
It’s about adding value, exposing and communicating an ambition.
Removing noise. "Good design is as little design as possible"
2009 – present Hesitate creative concepting
Hesitate believes in visualizing and communicating your vision, your ambitions, the thing that drives you. With that proposition we help companies define their campaigns, websites, apps and / or printed media.
Projects – Indes
Indes is an award winning industrial design firm. Creating products with a user centered focus. Over the years I’ve been involved with helping them communicate off- and online to furthermore position their own products towards the market.
Projects – Twente Branding
Twente Branding is a foundation to support and promote Twente area as the most entrepreneurial hightech area in The Netherlands. On a regular basis I help define and design promotional brochures, merchandise, ads and advertorials for e.g. NRC Handelsblad, Financieel Dagblad (major national newpapers)